Music is Back in Town!
Rotterdams Philharmonisch Orkest
After months of silence, music has finally returned to Rotterdam. The Rotterdam Philharmonic Orchestra could not wait to reopen the concert hall doors in early September.
KAPOOOW developed a mini-campaign titled "Music is Back in Town!". A nod to the long months of silence, stylized like a 1920s "rubber hose cartoon". The campaign included an animation on "Polovetzer dances" by Aleksandr Borodin, in which the music literally brings the city to life. The animation contains a lot of recognisable Rotterdam architecture and culture and is intended as a gift for the city.
The animation was supported by an Out-of-home campaign and advertisements in the Algemeen Dagblad, among other media.