Bijenkorf • Make Classic Fantastic • KAPOOOW

Make Classic Fantastic


According to Amsterdam tradition, the Bijenkorf always opens the holidays with their night of lights, where their Christmas windows have been stealing the show for years. Found created the beautiful shop windows and asked KAPOOOW to develop a brand activation that brought them to life.

Via a QR code the shop windows were transformed into an Augmented Reality (AR) Christmas story. Each window served as a fairytale chapter and was enriched with animations and story narrated by Hadewych Minis.