Activation agency NOISE developed a campaign for yoghurt drink Vifit, targeted at teenagers studying for their finals.
The campaign included a game to test their focus by remembering numbers and images. During the game the teenagers were being distracted with crazy animations.
KAPOOOW was asked to create distracting animations for the game NOISE gave us carte blanche for the short weird scenes. This resulted in the most random animations we've ever done, needless to say we had a lot of fun creating these animations!