UNDOG invited KAPOOOW to team up for the Tweetakt theatre festival campaign this year. He had the fun idea to have user generated posters – featuring the users distorted face – promoting the festival.
To create that poster, people could enter a Tweetakt Photo Booth. Users could snap their crazy picture using the Facebook app, mobile web app and of course in a real booth at the festival.
KAPOOOW was responsible for the UX and development of both digital as well as the physical Photo Booth. We made sure the booths were user friendly and the result was fun & easy to share. That resulted in a lot of silly faces, online and in the city centre of Utrecht!